Operated by: Staffordshire Police
https://www.staffordshire.police.uk/article/3073/Broadway--Longton-EastThis area of the city joins together the communities of Longton and Meir and is made up of many residential areas and a number of small industrial units.
With the A50 trunk road running along the edge of the community the area has excellent links with the rest of the city.
Longton Park, also known as Queen's Park, is famous for its trees, horticulture and lakes. It has a very individual character and is one of the city's heritage parks. It houses a range of buildings including the clock tower and three bowling pavilions.
Current Priorities
Issue
Retail-related crime is a concern for local businesses in Longton, particularly in relation to persistent shoplifting.
Action
We’ve been actively listening to our business community, who have reported the significant impact this type of crime is having on both staff and shoppers. In response, we’ve completed a Designing Out Crime review in partnership with our Early Intervention and Prevention Unit, identifying environmental and procedural improvements to help deter offending. We have also focused operationally on identifying and targeting priority shoplifters, taking enforcement action including arrests where appropriate. In parallel, officers have been engaging directly with store security teams, working together to implement deterrents and banning known offenders from entering premises.
We recognise that enforcement alone is not the solution, which is why we’ve worked closely with partner agencies to address the underlying causes of retail crime, such as homelessness and wider challenges. Regular rough sleeper outreach and welfare checks have been carried out in the town centre to ensure support is offered where needed.
To help prevent issues, we've shared public safety messages to shoppers around vehicle crime prevention, reminding people to secure their vehicles and keep valuables out of sight when using local car parks. Looking ahead, this area will remain a key focus for us. We will continue to use Civil Powers, such as Community Protection Warnings (CPWs) and Criminal Behaviour Orders (CBOs), to manage persistent offenders and support safer retail environments.
Issue
Retail crime continues to be a priority and we have seen a huge improvement in recent months, resulting in a reduction of offences.
Action
We’ve been actively listening to our business community, who have reported the significant impact this type of crime is having on both staff and shoppers. In response, we’ve completed a Designing Out Crime review in partnership with our Early Intervention and Prevention Unit, identifying environmental and procedural improvements to help deter offending. We have also focused operationally on identifying and targeting priority shoplifters, taking enforcement action including arrests where appropriate. In parallel, officers have been engaging directly with store security teams, working together to implement deterrents and banning known offenders from entering premises. We recognise that enforcement alone is not the solution, which is why we’ve worked closely with partner agencies to address the underlying causes of retail crime, such as homelessness and wider challenges. Regular rough sleeper outreach and welfare checks have been carried out in the town centre to ensure support is offered where needed. To help prevent issues, we've shared public safety messages to shoppers around vehicle crime prevention, reminding people to secure their vehicles and keep valuables out of sight when using local car parks. Looking ahead, this area will remain a key focus for us. We will continue to use Civil Powers, such as Community Protection Warnings (CPWs) and Criminal Behaviour Orders (CBOs), to manage persistent offenders and support safer retail environments.
Issue
Anti-social behaviour linked to begging and homelessness. We understand the impact this can have on residents, local businesses, and perceptions of safety in the area, and we are taking a balanced approach that supports both community wellbeing and vulnerable individuals.
Action
Our PCSOs continue to maintain a high-visibility presence in key locations, providing reassurance to the public and acting as a point of contact for any concerns. In recent months, we have seen an increase in rough sleeping, and we are working closely with the local authority and homelessness support charities to ensure that those in need are offered appropriate support and engagement. Our focus is on providing long-term, sustainable outcomes—connecting individuals with housing, mental health, and addiction services where necessary—while also addressing behaviours that may cause distress to others. This work will remain a key priority over the coming months as we strive to reduce anti-social behaviour and improve the wider environment for all members of the community.
Upcoming Events
SG6 - The Mooy Club Partnership Meeting
Where: 115 Bennett Precinct
When: 23 September 2025 at 10:00 - 23 September 2025 at 12:00
Online surgery
Where: Longton police station
When: 24 September 2025 at 17:00 - 24 September 2025 at 19:00
Online Chat
Where: Longton Police Station
When: 29 October 2025 at 18:00 - 29 October 2025 at 20:00
SG6 - The Moony Club - Partner Meeting
Where: 15 Bennett Precinct
When: 4 November 2025 at 10:00 - 4 November 2025 at 12:00
Online Chat
Where: Longton Police Station
When: 26 November 2025 at 18:00 - 26 November 2025 at 20:00
Online Chat
Where: Longton Police Station
When: 17 December 2025 at 18:00 - 17 December 2025 at 20:00
SG6 - The Moony Club Partner Meeting
Where: 15 Bennett Precinct
When: 18 December 2025 at 13:00 - 18 December 2025 at 14:00